"Academic research suggests a causal link between Instagram use and appearance comparison and/or body image issues."

"Appearance comparison is experienced by many in our communities. An estimated 33% of Instagram DAU across 10 countries (FCI + Mexico) compare their appearances to others' on Instagram 'often' or 'always'; 48% 'occasionally' or 'never' compare their appearances. An estimated 48% of teen girls compare their appearances to others 'often' or 'always', and 30% 'occasionally' or 'never' compare their appearances." "Academic research suggests a causal link between Instagram use and appearance comparison and/or body image issues. Longitudinal studies indicate a bidirectional link between social media use and body image issues... Appearance comparison is typically believed to be the link between social media use and body image, particularly on image-based social media platforms." "This is one of the most significant external criticisms we're facing with regard to teen well-being. Regulators and press are pushing us to address social comparison and negative appearance comparison specifically... We've also made our commitment to addressing social comparison a primary proof point in our recent external narratives."