"US Teen DAP is the most important goal for IG this half."

[H2 Goal]: "5 min PER INSTAGRAM DAPDAPDaily Active PeopleCore Meta engagement metric counting the distinct people active on a platform in a day, reported per app and across the family. The source document lists it among the four teen metrics a "Youth Defense Task Force" was formalised to protect - "teen MAP, DAP, TS and PS" - from "experiments and rollouts across Facebook that negatively affect teen metrics".Full entry ↗ (FROM 4.4 MIN)" [Feedback & Asks From Engagement Leads]: • "Invest in US Teens: US Teen DAP is the most important goal for IG this half. Explore is uniquely positioned to help, through video products and sourcing / ranking." • "Don't feel pressured to build for everyone: On that note, we are too big to build products that work for everyone, everywhere. We won't advance if we try to, so we must build for a cohort (teens) and define alternative 'fallbacks' for others." [3 Things to Remember for H2]: • "Video: Let's re-invent Explore as the home for video on IG" • "New Users: Let's finally fix their experience once and for all" • "Teens: Let's always build and prioritize with them in mind"