"Support pilot program and medium-volume launch of Nametag high school networks, the first product just for teens, and leverage it as a first-ever opportunity anopportunity to experiment with teen-first, never-before-tested hyper-targeted house ads and partner/community integrations outreach tactics optimized for US high schoolers."
"Give teen ambassadors early access to product and work with them to build excitement at local high schools"
"New Teen Ambassador Program gives us newfound access to teens – let's leverage this by having 'the plug' get access to the product before launch and have them grassroots tell their friends about it (in class, at assembly, after school, etc.)"
Meta & Children's Online Safety