"Deliver social value to enormous untapped market of kids and parents."

"Globally, under-13s are deeply under-served for social sharing" "Regulations like US COPPA have restricted growth of kid-kid or kid-parent social networks" [Our Key Hypotheses, 3]: "Adults are Toxic Unless we allow teens to share separately from adults, the rest of world will inevitably follow the decline of teen engagement in the US and EU. We should invest in better audience, tools, graph segmentation for new teen users, and teen-centric growth, friending, and ranking." [Our Key Hypotheses, 5]: "5-10 year olds are our best initial U13U13Under-13Users below the minimum age of 13 set by Meta's terms of service and by COPPA. "U13" denotes both the age cohort and the underage accounts Meta's own documents discuss detecting, removing, or building products for.Full entry ↗ segment, allowing us to building on FB parent strength to grow a portable graph for young kids who will become future teens. 11-13yo 'tweens' can fast follow in 2018, perhaps on IG." [Our Big 2017 Bets, Under 13s]: "Deliver social value to enormous untapped market of kids and parents." [Three-Year Goal, EOY 2019]: "A Facebook family app is the #1 social app for every teen worldwide, with >60% social TS share." [One-Year Goal, EOY 2017]: • "We have increased FB family teen time spent by X%" • "We have launched new experiences to under-13 users to serve the next generation of teens" [H1 2017 Top-Line Goals]: • "X% increase in teens time spent in the [United States] via Instagram" • "X% increase in teens time spent in Row and Europe via Facebook"