Instagram heavily emphasized content that promoted negative appearance comparison

Alleged by plaintiffs

PLAINTIFFS’ CHARACTERIZATION

Instagram heavily emphasized content that promoted negative appearance comparison. Fashion and beauty, relationships, "[w]estern pop stars who emphasize their bodies," and images that "emphasize women's bodies generally (e.g., cleavage, swimwear)" are topics that are "likely to make viewers, especially teen girls, feel worse about their bodies" "these topics comprise 1/4 of what people see on Instagram," and "1/3 for teen girls." "[f]or every piece of friend content a teen girl sees, she sees 5x as many pieces of content from top accounts."

Unnamed employee, as quoted by plaintiffs

Source: Complaint for Injunctive and Other Relief, California v. Meta