"We can build compelling social products for users as young as 5-10"

[Our key hypotheses for teens and under 13s, 4]: "Pre-teens are under-served and fast-growing. We can build compelling social products for users as young as 5-10 and grow usage via their parents. Building for kids allows us to serve the social needs of future teens, help them establish their first social graph, and grow with them over time." "What Winning Teens Looks Like — 2019 3-Year Goals" • "A Facebook family app is the #1 teen social app in every market" • "Facebook is the leader in social for U13U13Under-13Users below the minimum age of 13 set by Meta's terms of service and by COPPA. "U13" denotes both the age cohort and the underage accounts Meta's own documents discuss detecting, removing, or building products for.Full entry ↗ kids" • "We have demonstrated that U13s successfully convert to FBF apps as teens" [Our big 2017 bets, Under 13s, United States]: "Create fun, regulation-compliant visual messaging and platform sharing experiences for the enormous untapped segment of kids and parents." "For U13 kids, we should build Identity & Messaging" "Problem Statement: Under 13s are a large and fast-growing segment of smartphone and tablet users who are currently not served by any social product." "Solution: Build a regulation-compliant messaging app for kids to connect with their friends and families." • "Initial focus on ages 5-10 as the best kid segment to enthusiastically connect with parents" • "Enable fun, visual & text communication with family & friends" • "Enable parents to use FB Blue and Messenger to message, share video, and manage kid accounts and friending" "Goal: Testing with 10,000 kids and parents, on track for Q3 public launch"