[Redacted]: "Engaging the vast majority of teens in an area / school with our products is crucial to driving overall time spent in the same area"

Internal document

Narratives:Youth Targeting

• "We should figure out whether pushing Facebook, Messenger and Instagram together to teens in the same areas is a good idea." • "Building separate high school and/or messaging features inside Instagram might be more a more effective strategy to engage teens in Instagram-saturated areas." • "We can track and experiment on a local network level to figure out if pushing features within Instagram is more effective than funneling teens from IG to FB/Messenger." • "Engaging the vast majority of teens in an area / school with our products is crucial to driving overall time spent in the same area, especially for Messaging features."
— Name withheld in filing