Fidji Simo: "we lost this teen generation but have a shot at getting kids" (forwarded by Brian Boland)

Internal document

Narratives:Youth Targeting

"Lots of talk about the fact that we lost this teen generation but have a shot at getting kids, especially with Messenger kids, and should therefore 1) build more kid experiences and 2) find ways to transition from kid experiences to main FB. Video is obviously a huge kid use case no one is building, although we determined that IGTV was well positioned there."
— Unnamed employee