Facebook Youth Team outlines strategy to capture teens and tweens

"For Tweens, we need to develop a strategy to get them onto Messenger and Facebook." "We formalized our Youth Defense Task Force, tools and dashboards. This team focuses on building pipelines and systems to detect and respond to experiments and rollouts across Facebook that negatively affect teen metrics (teen MAPMAPMonthly Active PeopleCore Meta engagement metric counting distinct people active on a platform in a month. Paired with DAP in internal goal-setting; the MAP/DAP ratio is used as a measure of how frequently a monthly user returns.Full entry ↗, DAPDAPDaily Active PeopleCore Meta engagement metric counting the distinct people active on a platform in a day, reported per app and across the family. The source document lists it among the four teen metrics a "Youth Defense Task Force" was formalised to protect - "teen MAP, DAP, TS and PS" - from "experiments and rollouts across Facebook that negatively affect teen metrics".Full entry ↗, TS and PS)." "Part of our strategy will be to aggressively experiment and discover use cases which currently work well for teens and to optimize and amplify them. There are likely many use cases which we haven't discovered yet." "One specific area we will focus a significant amount of effort on is school communities. We will work on the infrastructure to support school-related work (school graph completion)… Over an 18 month period we expect to drive an estimated +5% teen DAP (+2.5% teen MAP) from our high school work."