"Recruit and onboard teen tastemakers to act as our plug at local high schools within 5 key markets"

[Program Objectives]: "The ambassador program will aim to:" "Recruit and onboard teen tastemakers to act as our plug at local high schools within 5 key markets" "Drive product adoption through word of mouth for upcoming launch initiatives" "Create physical + digital challenges for ambassadors that engage peers and build buzz" "Whitelist ambassadors for approaching launches" "Ambassadors will act as our early adopters and help increase visibility" "Build rapport and strengthen relationships with community members" [Finding Ambassadors in Key Markets]: • "Target several cities from US City Target List for H1 2018" ◦ "New York" ◦ "Los Angeles" ◦ "San Francisco Bay Area" ◦ "Columbus" • "The ideal ambassador profile:" ◦ "13-17 years old" ◦ "Diverse" ◦ "Well-connected to peers, heavily involved and well-known within their school" [Using QP to target influential TEEN community members]: "QP will direct to a form, where ambassadors need to confirm that they are over the age of 13." [Sending NDA's + Getting parent permission]: "After teens respond to the ambassador invite email, we need to send a consent form and NDA" [Compensation]: • "We can pay US ambassadors up to $599 a year (due to tax reasons)" • "The Ambassador Program will pay teens $45 a month via Amazon Gift Card if they complete 3/5 challenges each month"