"We will need to invest in virality within school communities to get teens and their friends on IG together."

"Objective - Unlock the ability for high school and college students to discover and connect with people from school (Phase 01) and provide a safe space to be authentic and build community with schoolmates (Phase 02), to give teens a new reason to join/find more value with IG." "Risks - PR/public perception" "In 2024, we need to unlock these new school communities that will kickstart network connections in two phases" "we will need to invest in virality within school communities to get teens and their friends on IG together."