"Acquiring new teen users is mission critical to the success of Instagram."

Internal document

Narratives:Youth Targeting

"Over the course of 2024, our work will ladder to the following four outcomes… Drive acquisition of teens" "For both existing and new products, we will evaluate their potential for teen resonance as well as the ways that they unlock user value." "Acquiring new teen users is mission critical to the success of Instagram."
— Unnamed employee