The decline of 13 and 14-year-olds constituted "the most concerning problem from a strategic POV" for Instagram

Alleged by plaintiffs

Narratives:Youth Targeting

PLAINTIFFS’ CHARACTERIZATION

13- and 14-year-olds constituted the "largest components of decline" in engagement as "the most concerning problem from a strategic POV: they are suppose[d] to be the future of IG."

Unnamed employee, as quoted by plaintiffs

Source: Complaint for Injunctive and Other Relief, California v. Meta