Adam Mosseri: "It's important to remember how crucial teenagers are to Instagram."

"It's important to remember how crucial teenagers are to Instagram. They are early adopters, tend to have a fair amount of free time, and actively explore their identity… That's why it's so important that we stabilize Instagram teen DAPDAPDaily Active PeopleCore Meta engagement metric counting the distinct people active on a platform in a day, reported per app and across the family. The source document lists it among the four teen metrics a "Youth Defense Task Force" was formalised to protect - "teen MAP, DAP, TS and PS" - from "experiments and rollouts across Facebook that negatively affect teen metrics".Full entry ↗ in countries where the trends are soft" "Our biggest risk right now is that there are a handful of important countries where, while teen engagement is strong, teen DAU and MAU are soft. That's why we've taken on teen goals across so much of Instagram this half, and that's why it's so important that we reverse those trends."