"[W]e've set up an incentive structure that rewards content with catchy headlines, but then when [I] close the app, [I] feel slightly worse about myself"

Alleged by plaintiffs

Narratives:Knowledge

PLAINTIFFS’ CHARACTERIZATION

"[I] do often find myself spending 10 or 15 minutes perusing content on FB, scanning through a bunch of content that grabs my attention because we've set up an incentive structure that rewards content with catchy headlines, but then when [I] close the app, [I] feel slightly worse about myself because [I] don't feel that [I] got any meaningful value out of that time. [S]o it feels like this is negatively contributing to my wellbeing in a way that we don't really have codified in our framework today. [I] suspect many others fall into this same category."

Unnamed employee, as quoted by plaintiffs

Source: Complaint for Injunctive and Other Relief, California v. Meta