"TL;DR
- Roughly ~10% of reels associated to trends could come from underage users (<13)
- We plan to scale mimicry by amplifying trends in H121 potentially making the size of the problem bigger
- It seems that we are not equipped integrity wise to address this challenge yet
Problem
- Reels format has a particular appeal for teens but as well underage users
- Trends trough mimicry seem to seem to exacerbate the problem by making creation accessible to very young audience
- We plan to scale mimicry in H121 by amplifying trend distribution, causing a potential risk to make the problem even bigger.
- Based on early internal investigation, we are not equipped to properly size / address the problem"